Jamie Lee Curtis understands that using the word “genocide” to describe plastic surgery and cosmetic procedures might not go over well for some, but she’s not backing down.

“I’ve been very vocal about the genocide of a generation of women by the cosmeceutical industrial complex,” the actress told The Guardian in a recently published interview. “I’ve used that word for a long time and I use it specifically because it’s a strong word. I believe that we have wiped out a generation or two of natural human (appearance).”

The “Freakier Friday” star caused a stir years ago when she posed for a magazine cover in her underwear and no makeup to show the reality of what she looked like at the time.

Now 66, Curtis told The Guardian that “the concept that you can alter the way you look through chemicals, surgical procedures, fillers – there’s a disfigurement of generations of predominantly women who are altering their appearances.”

She added that the trend “is aided and abetted by AI, because now the filter face is what people want.”