What could be more British than standing in a muddy tent as the sun sets on a cool end-of-summer evening? This was the scene at Burberry’s show in London on Monday — a headline event that always closes the city’s fashion week.
While the mud was fake and the surrounding fields were actually Kensington Palace Gardens, the brand was channeling one of Britain’s greatest cultural offerings, the festival, in a night designed to celebrate both music and fashion.
And there was certainly cause for celebration for the heritage label. Earlier that day, the company rejoined the FTSE 100 index, which brings together 100 of the most valuable companies on the London Stock Exchange, one year after it dropped off the list during a particularly challenging financial period for the brand.
The event was a chance for Burberry to put its best foot forward, shaking off the troubles it has been facing amid a global luxury market slowdown.
Not long after legendary performer Elton John was ushered in through a more discreet entrance the show began, tracked by music from the late Ozzy Osbourne’s Black Sabbath.
Continue reading the complete article on the original source
