Meta will soon use what people tell its artificial intelligence chatbot to get even better at selling them things.
The company said on Wednesday that users’ chats and interactions with Meta AI will soon be used to target them with even more personalized ads. Users will start seeing notices of the change next week, but it won’t kick in until December 16.
Meta already targets users with ads based on what they post and click on, as well as who they’re connected to, on its social media platforms. That data enables Meta to infer what users might buy. But in conversations with Meta’s chatbot, users could directly tell the company about what they’re shopping for or the trip they’ll soon be packing for or what problems they have that a product could solve.
The company will also use data from Meta AI to help decide what kinds of content users see on its site.
Meta says, for example, that if a user talks to the chatbot about hiking, it will know they’re interested in the sport and serve them more hiking-related content. But the change also ups the pressure on Meta to prevent personal or difficult conversations with the AI — for example, about a relationship, given how many people now use chatbots like therapists — from prompting potentially harmful content recommendations.
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