There are plenty of billionaires and pop stars, but there is only one Taylor Swift. Swift is not just selling albums; her team has created an entire economic ecosystem that extends from cassette sales to hotel room bookings.
Swift herself wears many hats. She’s a global entertainer, movie producer and, thanks to her engagement to Kansas City Chiefs tight end Travis Kelce, a fixture of the NFL. As of 2023, she’s also a billionaire.
Swift released her 12th studio album Friday, “The Life of a Showgirl,” along with a concert film, both of which are expected to pull in even further millions – if not more.
Bloomberg Billionaire’s Index estimated her wealth grew another billion dollars over the past two years, now putting her worth at $2.1 billion due to changes in the markets, cash from the record-breaking Eras Tour and its own concert movie, as well as her purchase of the rights to all of her early albums.
And unlike most celebrities, Swift has made lucrative business dealings a part of her persona, positioning herself at the vanguard of the long narrative in the music business that unseen executives received much of the money actually generated by artists.
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