General Motors, the 100-year-old car company that has struggled with its expensive modernization efforts, plans to offer Americans hands-free driving and the freedom to watch a movie on the go.
The company unveiled new “eyes-off” driving technology that will be available starting in 2028, part of a new technology initiative revealed by GM executives in New York Wednesday. The automaker said the initiative includes a conversational AI technology that will be introduced into vehicles next year.
“Imagine you step into your vehicle, you push a button, and it drives you to the office. You catch up on work, send emails, or watch an episode of your favorite show,” said GM CEO Mary Barra. “The car drops you off … then it goes to get your dry cleaning, take out for dinner, and it comes back in time so you can drive your kids to their soccer game.”
The version of the future imagined and described by Barra is years away, but in three years GM is promising the “eyes-off” driving experience will be available in their Cadillac Escalade IQ SUV.
This year GM will take a $1.6 billion hit to their electric vehicle business because of government policy changes and the termination of consumer EV tax credits. GM has poured tens of billions of dollars into their EV fleets but has struggled attracting like-minded consumers.
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