Holding an elegant black box embossed with the words “World’s Best Rice” in gold, Japanese chef Kenichi Fujimoto tilts his head and smiles — a flicker of skepticism on his face.
“These things are often very commercial and not necessarily good,” says the Hong Kong-based chef/owner of Sushi Fujimoto, gesturing at the pot of rice simmering in his kitchen.
With more than 20 years of experience working under Michelin-starred sushi masters, the chef has encountered countless varieties of rice. Nothing like this, though.
Not only do the makers of Kinmemai Premium claim that it’s the world’s best rice, but in 2016 Guinness World Records certified it as the most expensive.
Does it live up to the claim? CNN drafted in Fujimoto to help answer that question. The grains have been rinsed and soaked before they’re placed inside a cast-iron pot of water and heated.
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