Apple for decades has been known for a consistent string of design-forward, tech-defining consumer products that have shaped how people use technology.
Now the company known for its steadiness is going through a shakeup at the top, as both Apple and the tech industry at large are at a crossroads.
Apple announced the departures of three executive team members in less than a week. Meta poached a key Apple design leader. And speculation is mounting that Tim Cook may be preparing to step aside as CEO.
The changes come as critics say Apple, once a tech leader, is behind in the next big wave: artificial intelligence. For one of the world’s most valuable tech companies, a change in leadership could mean a change in how it conceives, designs and creates products used around the world every single day.
“The only thing we can read into this is that we’re headed to a time of increased volatility for Apple,” said Robert Siegel, a longtime venture capitalist and lecturer at Stanford’s Graduate School of Business.
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