You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop? Swipe once more, and a tech CEO is telling you how AI is going to optimize your hustle.
Does it feel like your brain is rotting away?
If it seems as though social media and online content are dragging you around instead of enriching your daily life, you probably relate to Tiziana Bucec, a content creator in Berlin whose social media posts combat a slang term that’s widely used online: “brain rot.”
“I’m making this series because I’m tired of feeling like social media makes us dumber, more anxious and less aware,” she said in her first anti-brain rot video, which then became a series on how social media use impacts the brain and how to moderate use.
Brain rot isn’t a scientific term. It has come to refer to content that might be funny nonsense, Bucec said. Think Skibidi Toilet or 6-7. But it has evolved into a popular way to complain that excessive use of social media has decreased critical thinking and attention span.
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