Kanye West was booked as a festival headliner. Brands are now pulling their sponsorship

Pepsi and brewery company Diageo have withdrawn their sponsorship of the UK’s 2026 Wireless Festival after it was announced that Kanye West would headline the three-day event.

The rapper, who goes by the name Ye, has faced backlash in recent years after making repeated antisemitic and offensive remarks.

Pepsi was the main sponsor of Wireless, which will be held in London’s Finsbury Park from July 10-12.

“Pepsi has decided to withdraw its sponsorship of Wireless Festival,” a company spokesperson told CNN Monday.

Diageo, which owns brands such as Guinness, Baileys, Smirnoff, Ciroc and Wireless partners Captain Morgan and Johnnie Walker, has also withdrawn its support for the festival.