A new girl group from Asia has social media turning its head. But this time, they’re not from South Korea – they’re from Indonesia.
The four-member group No Na turned into an overnight sensation earlier this year after the music video for their new song “Work” went viral, racking up more than 9.5 million listens on Spotify in just two months, and a similar number on YouTube.
Its electric choreography even inspired a dance challenge after many marveled at a backbend performed by one of the band’s members.
They’re hardly the first Asian group to gain popularity overseas; mega K-pop groups have often topped global charts in the past decade. But Southeast Asia has yet to penetrate the Western market the same way – especially a group as proud of their heritage as No Na.
“I didn’t know Indonesian pop was doing it like THIS???” said one viral post on X with 44,000 likes.
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