EDITOR’S NOTE: Featuring the good, the bad and the ugly, ‘Look of the Week’ is a regular series dedicated to unpacking the most talked about outfit of the last seven days.
Ever wish your dog was more patriotic, better company during soccer games and sufficiently excited for this summer’s FIFA World Cup? No? Well, Adidas is here to help anyway.
Replica jerseys have become a staple part of World Cup summers. And on Friday, the German sportswear giant released a petwear range to help dogs and their owners “celebrate their love for the game together.”
The canine versions of four jerseys featuring at this year’s tournament — those of Mexico, Colombia, Argentina and Japan — come complete with the brand’s signature three-stripe shoulders and official federation badges.
The real triumph, of course, is the gloriously silly campaign shoot.
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