Even if you have never been to Los Angeles, you may still harbor a subconscious awareness of Studio City Farmers Market. There, amongst the 85 organic produce vendors, did paparazzi first snap Jeremy Allen White back in 2023 straining against the weight of freshly-cut flowers the size of his torso — a sight that has since become a viral sensation.

So memorable is that sighting of White that it was even raised during a recent appearance on “The Tonight Show Starring Jimmy Fallon.”

“You’re always carrying giant bouquets of flowers everywhere you are, I love it. It’s your thing,” said Fallon. “I have this farmer’s market near my house,” White said. “It’s on Sundays and I just love going there, I love having flowers in my house.”

Apparently, so does every other celebrity within a 20 mile radius of the southeast San Fernando Valley, where Studio City Farmers Market — an LA institution that has been running since 1998, and White’s farmers’ market of choice — is located. So common are famous faces (Anne Hathaway, Jacob Elordi, Paris Hilton, Elle Fanning, Anwar Hadid and Barbara Palvin, to name a few) that Yelp reviews of the market often include an elated description of an A-lister sighting. On Getty alone, over 700 images are geotagged inside the space; while image platform Alamy features more than 4,000 photos shot there.

Appetite for the market is growing, according to executive director of Studio City Chamber of Commerce, Esther Walker. Each week, she fields between five and ten vendor applications from growers and small businesses keen to sell at the storied location. First-time traders need not apply, Walker told CNN earlier this year, in light of the footfall of a few thousand that descend each week — which, for less experienced vendors, can be “overwhelming.”