Apple’s announcement Monday that CEO Tim Cook will step down and John Ternus will take over signals a significant shift for Apple: The company is betting its future on the most rapidly evolving technology in the history of computing.
Apple is still flying high on the iPhone’s success, which helped it become one of the few publicly traded companies to reach a $4 trillion market value last year. Cook expanded the iPhone beyond a mere product into a foundation for new business segments like wearables, digital services and health.
Ternus will have to figure out Apple’s next path – and he’ll have to do it as AI reshapes technology and the way people use it every day. The bar for Apple is especially high given its track record of class-defining products, including the smartphone, smartwatches and tablets.
Apple has rolled out a suite of AI-powered features for the iPhone, Mac and iPad that can do things like erase unwanted objects from photos, summarize messages, generate images and translate languages.
But Apple has yet to lay out a broader AI strategy, such as how artificial intelligence will shape new products and make the company money.
Continue reading the complete article on the original source
